The Leading Sales & Marketing Summit in Senior Care

  • John Cincotta, Brookdale
    SMASH gives you a renewed energy and fills your cup. It’s necessary…a must. I came back with 4 or 5 ideas.

  • Hal Price, Golden Living
    There's nothing like it anywhere. SMASH brings together like-minded people. The relationships you build are priceless.

  • Charles Ross, Transitional Care Management
    SMASH presents a vision of innovation in the senior care marketplace.

  • Tommy Tyler, American Baptist Homes of Midwest
    The sessions were very specific to the industry and spoke to senior level marketers.

  • Chris Harper, The Arbor Company
    SMASH is the absolute best conference I've found. We’ll be bringing the whole team!

  • Doug Flora, Hospice of Central Ohio
    A great collection of current thought leaders, very informative and immediately useful.

  • Nancy Schwalm, Vivage Quality Health Partners
    There is nothing like SMASH. It is mind-blowing, intense and thoroughly relights the marketing fire.

  • Cindy Longfellow, Juniper Communities
    SMASH is the essence of a great conference – solid, actionable ideas.

  • Jodi Langhorst, Nye Health Services
    I loved the opportunity to network with other like professionals and hear from experts in the industry.

Why Attend

SMASH: Reason to Attend

Enjoy Conference Nirvana


Sales and Marketing Experts from inside and outside the industry. Thought-provoking themes. Forward leaning trends.

Marketing and sales are unique professions where falling behind by a few months can set organizations back years. SMASH helps savvy strategists stay on top of the latest best practices, tools, and experts…like no other conference. You will:


  • Stay on top of the latest desires of seniors and adult children
  • Reach prospects at the right time and with the right service
  • Refine how you attract and partner with referral sources
  • Cut through the noise with a clear message that connects with your customer
  • Create a cohesive brand message for consumers, professional referrals, locally and nationally

Outmaneuver Competitors

  • Learn the vital role of emerging tools and applications - disrupt or be disrupted!
  • Develop the right mix of digital and traditional channels
  • Flex marketing and sales muscle and prove it with analytics
  • Enhance your leadership by engaging employees, creating the right strategic partnerships and drive census and occupancy

Network With Your Peers

  • Meet and greet with like-minded peers from top organizations
  • Get answers to your burning questions, hear how others are navigating similar challenges and brainstorm ideas with other innovators who "get it!"
  • SMASH is a friendly environment where senior executives come to share ideas and find solutions

And best of all? You’ll be energized by peers and experts ready to guide you to a whole new level.