Why Attend

Enjoy Conference Nirvana

Up-to-the-minute actionable insights. New ideas and insights for growing census and occupancy . Forward leaning trends to help you remain competitive. Unparalleled Networking

Marketing and sales are unique professions where falling behind by a few months can set organizations back years. SMASH helps savvy marketing and sales strategists stay on top of the latest best practices, tools, and experts…like no other conference.

Network With Your Peers

Meet and greet with like-minded peers from top organizations
Get answers to your burning questions, hear how others are navigating similar challenges and brainstorm ideas with other innovators who "get it!"
SMASH is a friendly environment where senior executives come to share ideas and find solutions
Be energized by peers and experts ready to guide you to a whole new level!

Outmaneuver Competitors

Learn the vital role of emerging tools and applications - disrupt or be disrupted!
Develop the right mix of digital and traditional channels to attract and engage seniors and their caregivers
Flex your marketing and sales muscle and prove it with analytics to help get you the resources you need
Enhance your leadership by engaging employees, creating the right strategic partnerships and drive census and occupancy

Differentiate

Stay on top of the latest desires of seniors and adult children for better and more successful close ratios
Reach prospects at the right time and with the right service, with the right message
Refine how you increase attracting and partnering with referral sources
Cut through the noise with a clear message that connects with your customer
Create a cohesive brand message for consumers, professional referrals, locally and nationally