Who Attends


Relevant and Real

Provider Organizations who send their chief sales and marketing strategists are looking to master a mix of B2B and B2C because new models and advancing technologies will reshape the industry. To win referral sources, you must market your data. To win consumers, you must market your experience and meet the customer where they are. SMASH helps the mix it up and mix it right.

Engage with contacts in comfortable spaces throughout the summit to conduct highly relevant and deeply relational meetings.

Senior Living

  • Find the riches in the niches
  • Blend the latest techniques for social, digital, and personal
  • Empower your sales and marketing teams with tools that won’t break the bank
  • Make every touchpoint count

Short-Term, Long-Term and Transitional Care

  • Win over referral sources with the power of proof
  • Win over consumers with messages well beyond "we care more"
  • Create strategic partnerships with new stakeholders
  • Advance a right-sized mix of traditional and digital strategies

Home Health, Home Care, Hospice

  • Become the go to partner for professional referral sources
  • Gain new insights into strategic post-acute partner collaborations
  • Build meaningful relationships with consumers

Where Cool Kids Convene

This year over 250 sales and marketing leaders from across the senior care continuum will join together at SMASH. A sampling of roles include:

  • Chief Marketing Officer
  • Chief Marketing and Sales Strategist
  • SVP of Sales and Marketing
  • VP of Sales
  • Chief Digital Officer
  • VP of Social and Digital
  • VP of Communications and Public Relations
  • Director, Sales and Marketing
  • Senior Marketing Director
  • Regional Marketing Directors
  • Director of Marketing and Sales
  • VP of Community Relations
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