Virtual Tours and Virtual Relationship Building

Stefany Reed
Marketing Director
Briarcliffe

When we were suddenly devoid of the ability to conduct in person, onsite (inside tours) I designed a virtual tour and meeting format. As a follow up to a virtual tour, we also offer an “outside in” campus visit where we meet family members in person to tour the grounds and meet outside. It has been a great way to connect with families. I can fit more people on a Zoom screen than I can in my office, which allows more family members to be part of the process. And that makes everyone happy. The way we tour and build relationships is forever changed as a result of the innovation that has bloomed as a result of the pandemic.


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