There has been so much negative press, what information/help are you providing to potemtial customers to help them understand why senior housing is still a better setting.
Some great info that came out of the Friday SMASH Community Call.
Research into CDC showed that only 1.7% of Covid cases and ½ of those are in 3 states.
Messaging about safety: Is the home of the senior screening everyone who visits?. Is the home being cleaned and disinfected 3 times a day. Is the senior being checked regularly for temperature changes?
Look at AARP 6 questions for SNF operators - be prepared to answer those https://states.aarp.org/is-your-loved-one-in-a-nursing-home-six-questions-you-need-to-ask. Getting those outside and inside the communities to be involved in a positive way. Associates, Residents, Families, - Better Together! Social Proof of good things happening.