1. Bailey Beeken
  2. Marketing Management
  3. Monday, 20 April 2020
  4.  Subscribe via email
There has been so much negative press, what information/help are you providing to potemtial customers to help them understand why senior housing is still a better setting.

Some great info that came out of the Friday SMASH Community Call.

Research into CDC showed that only 1.7% of Covid cases and ½ of those are in 3 states.
Messaging about safety: Is the home of the senior screening everyone who visits?. Is the home being cleaned and disinfected 3 times a day. Is the senior being checked regularly for temperature changes?
Look at AARP 6 questions for SNF operators - be prepared to answer those https://states.aarp.org/is-your-loved-one-in-a-nursing-home-six-questions-you-need-to-ask. Getting those outside and inside the communities to be involved in a positive way. Associates, Residents, Families, - Better Together! Social Proof of good things happening.
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Something we're doing is focusing on content creation. We're writing blogs, email marketing pieces, ebooks, incentives, etc. We're focusing on the quality of care, and what sets each of the communities apart. From a blogging perspective, we're also focusing on the steps ahead of moving in: so for our memory care communities, we're focusing on education about dementia, and the signs caregivers should watch out for. For independent living, we're focused on staying active while we're social distancing.

We're also focusing on asking for and highlighting the positive reviews our communities have received across all marketing channels.
  1. more than a month ago
  2. Marketing Management
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Great ideas! ThankS
  1. more than a month ago
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We've been focusing on putting out helpful resources so residents and prospects can stay active and engaged, like this fitness video series created by fitness instructors at the communities: https://www.youtube.com/playlist?list=PLaGHKFz7NUNxt_wzxUrzB0YLeyhGWOUwA. Over 20k video views!
  1. more than a month ago
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