1. Christopher Tompkins
  2. Lead Generation and Conversion
  3. Wednesday, 29 April 2020
  4.  Subscribe via email
One thing you can do right now is to create incentives, like ebooks, white papers, and other juicy carrots for your audience to opt-in for. This way you can capture their information and add them into an appropriate lead category. How many form captures do you have on your website?

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