SENIOR LIVING PROVIDERS AND OPERATORS

“SMASH IS ENTIRELY FOCUSED ON SENIOR CARE MARKETING AND SALES. THE CONTENT IS OUTSTANDING!”

Today’s senior housing customer is not the customer of your past. 80% of your sale happens before your team members speak or meet with a prospect.

Now more than ever, your marketing and sales mix must engage consumers at a highly personalized level through a mix of traditional, digital and social platforms. Whether you’re offering assisted living, memory care, life plan, or independent living community settings, SMASH offers the latest tactics, and strategies to compete and win.

There’s nothing like it in Senior Care. Anywhere.

Master skills in sales and marketing workshop intensives

  • The latest in Sales and Marketing strategy for both the adult child and senior consumer
  • Lead Generation, Conversion, and Digital marketing strategies
  • Sales Management and CRM mastery
  • Competitive strategies for winning maximum occupancy
  • Successful website, SEO, digital advertising, and advancing traditional marketing tactics
  • Professional referral and community strategies

The latest marketing & sales strategies, delivered in action-oriented sessions with guaranteed take-aways

  • Successful Lead-Gen and Conversion strategy
  • ROI benchmarks and data measurement and management
  • Media strategy, predictive planning, and analysis
  • Marketing Automation, Sales and Marketing Enablement, Technology and Implementation Strategies
  • The latest in grassroots, traditional, and guerilla marketing
  • Small Team Strategies
  • Innovating differentiated product

The latest on executive-level sales management

  • Sales enablement: KPI benchmarks, Cost of Customer insights, and best measurement practices
  • Driving alignment between sales and marketing for higher lead-to-close ratios
  • Recruiting, developing, and retaining top sales talent and teams
  • Sales Team and Sales Process Management
  • Cross functioning Sales Enablement Strategies with Marketing for more productive MQL to SQL
  • Working Cross-Functionally with Sales and Marketing to Increase Revenue

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