Today’s senior housing customer is not the customer of your past. Eighty percent of your sale happens before your sales team 
speaks to a prospect. Now more than ever, your marketing and sales mix must engage consumers socially and digitally, whether you’re offering assisted living, memory care, life plan, or o
ther independent living community settings.

Master skills in sales and marketing workshop intensives

  • The latest in Sales and Marketing strategy for both the adult child and senior consumer
  • Content, Social Media, and Digital marketing
  • Sales enablement and CRM mastery
  • Competitive strategies for winning maximum occupancy
  • Successful website, CRM, SEO, digital advertising, and advancing traditional marketing

The latest marketing strategies delivered in action-oriented master classes

  • Innovating differentiated product
  • Successful Lead-Gen and Conversion strategy
  • ROI benchmarks on traditional, digital and earned media
  • Media strategy, predictive planning and analysis
  • Marketing Automation, Sales and Marketing coordination,Technology and Implementation Strategies
  • Grass roots, guerilla marketing
  • Small Team Strategies

The latest on executive-level sales management

  • Sales enablement: KPI benchmarks, insights and best practices
  • Driving alignment between sales and marketing for higher lead-to-close ratios
  • Recruiting, developing and retaining top sales talent and teams
  • Sales Team and Sales Process Management
  • Working Cross-Functionally with Sales and Marketing to Increase Revenue
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