Senior Living Providers and Operators


Today’s senior living customer is not the customer of your past. Eighty percent of the sale happens before your business development team touches a prospect. Now more than ever, your marketing and sales mix must engage consumers socially and digitally, whether you’re offering assisted living, memory care, life plan, or other independent living community settings.

Master skills in sales and marketing workshop intensives

  • The latest in Sales and Marketing strategy for both the adult child and senior
  • Content and Digital marketing
  • Sales enablement and CRM mastery
  • Winning at Census and Occupancy
  • Successful website, CRM and content strategy

The latest marketing strategies delivered in action-oriented master classes

  • Innovating differentiated product
  • Successful Lead-Gen and Conversions strategy
  • ROI benchmarks on traditional, digital and earned media
  • Media strategy, predictive planning and analysis
  • Marketing Automation Technology and Implementation Strategies
  • Grass roots, guerilla marketing 
  • Small Team Strategies

The latest on executive-level sales management

  • Sales enablement: KPI benchmarks, insights and best practices
  • Driving alignment between sales and marketing for higher lead-to-close ratios
  • Recruiting, developing and retaining top sales talent and teams
  • Sales Team and Sales Process Management
  • Working cross-functionally with marketing to increase revenue
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