SNF, TRANSITIONAL AND REHAB PROVIDERS AND OPERATORS

“SMASH BRINGS TOGETHER THE BEST OF THE BEST IN SALES AND MARKETING IN SENIOR CARE SERVICES. THIS FORWARD-THINKING GROUP OF INDIVIDUALS HELPS TO CREATE OPPORTUNITIES TO CONNECT AND TO EXPAND OUR COLLECTIVE STRATEGIC KNOWLEDGE.”

Professional referral sources are demanding evidence-based outcomes, while consumers are demanding hospitality-like concierge services whether at home or in your facility. Have you mastered the right communication and touchpoints for both?

The fast-changing post-acute and home health, and home care landscape demand up-to-the-minute information on best practices and leading-edge tactics that make for successful marketing and sales mix to reach census and admissions goals.

Master skills in workshop intensives

  • Professional referral, payor and consumer sales and marketing strategies
  • Connecting with the consumer at the point of need
  • Data and differentiation strategies for professional referrals and network partnership development
  • Outside Business Development and Admission Strategies for move the needle on greater census.
  • Learn the latest marketing and sales strategies
  • Integrated marketing: Leverage it before prospects pick up the phone
  • How strategic communication can drive your payor strategy
  • Mission-critical reputation management tactics
  • Customer relationship management collaboration
  • In-network and partner and sales strategies

Gain the latest professional referral and post-acute, Home Care and SNF sales strategies, including data-oriented, partner-focused marketing and sales

  • Hyper-local targeting for high-value lead generation
  • Communicating the right data and marketing mix for every partner, patient, and consumer
  • Digital body language—using it to turbo-charge sales
  • Gaining high-level access to Physician Groups, Hospitals, Senior Housing with the right messaging, at the right time. 
  • What to do when professional referrals are not enough to fill your pipeline
  • The latest in KPI’s and patient data predictability as a game-changer in your sales and marketing efforts

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