HOME HEALTH, HOME CARE, & HOSPICE

“SMASH filled the missing gap which our industry so desperately needed.  A conference forum, community, and collaboration that creates a network of senior care professionals who understand what sales and marketing executives in this industry truly need and desire. INSPIRING.”

Fierce competition: you face it daily.  While professional referrals remain vital lifelines, many hospitals, health systems, and other post-acute providers are getting ahead with patient admissions by marketing and selling directly to the consumer.  By attending SMASH, you can beat the competition, and gain better cooperation within your organization referring to your own business lines.

Consumers are more aggressive in researching where they want themselves or their family member to go. They are an extremely discerning clientele when choosing a home care agency. It is imperative you have every digital and traditional sales and marketing tool at your disposal.  That’s where SMASH comes in.

Master skills in executive-level marketing and sales sessions, workshops and master classes.

  • Tap into the new world order data-rich professional referral strategies
  • Gain insight into making digital connections with consumers and referrals, before they make their final choice
  • Learn strategic alignment strategies for new referral partnerships and in-system collaborations across your organization

Learn the latest marketing strategies and sales strategies that will move the needle

  • Integrated marketing: Leverage professional referrals and consumers before they pick up the phone
  • How strategic communication that will put your payor relationships into over-drive
  • Turbocharge referrals by creating and implementing digital B2B strategies
  • Maintain mission-critical reputation management

The latest professional referral, Home Health sales strategies that include data-oriented, referral partner-focused selling

  • Gain the latest information on how to influence your referral sources and consumers before they make their final decision.
  • Communicate the right data mix for every partner across the continuum.
  • Learn how to gain high-level access to Managed Care, Hospitals, Physician Groups and ACO partners
  • What to do when professional referrals are not enough

Consumer Sales & Marketing

  • Create new competitive brand strategies
  • Identify differentiation for your agency
  • Create and manage your omni-channel outreach
  • Engage and personalize messaging to the consumer at point of need

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