SMASH: Home Care and Home Health

Ferocious competition: you face it daily.  While professional referrals remain vital lifelines, many hospital, health systems other post acute providers are getting ahead with patient admissions by marketing and selling directly to the consumer.  You can beat the competition, or learn to make sure there is cooperation within your organization regarding your resources.

Master skills in executive level marketing and sales workshop intensives

  • Tap into the new world order data-rich professional referral strategies
  • Gain insight into making digital connections with consumers, before they choose an agency
  • Learn strategic alignment strategies for new partnerships and collaborations within your organization

Learn the latest marketing strategies in future-facing action based boot camps

  • Integrated marketing: Leverage it before referrers pick up the phone
  • How strategic communication can drive your payor strategy
  • Turbocharge referrals by creating and implementing digital B2B strategies
  • Maintain mission-critical reputation management

The latest professional referral, Home Health sales strategies that include data-oriented, referral partner-focused selling

  • Gain the latest information on how to influence consumers before they make their final decision
  • Communicate the right data mix for every partner across the continuum
  • Learn how to gain high-level access to Managed Care, Hospital, Physician Bundles and ACO partners
  • What to do when professional referrals are not enough


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