Advisory Board

ENTIRELY FOCUSED ON SENIOR CARE MARKETING AND SALES INFORMATION. NOT BEING AN AFTER-THOUGHT, MAKES THE CONTENT OUTSTANDING!

ROD BAILEY

Senior Vice President Marketing & Sales – Beatitudes Campus

I love SMASH! To finally have a conference that focuses on exactly what I do day-in and day-out is amazing and my team thinks so too. Sales, digital, traditional marketing, it’s all here. And the opportunity to connect with individuals who are in roles similar to me is invaluable. If you can only attend one conference, SMASH should without a question rise to the top of your list.

Dena Boheim

Director of Marketing — Benedictine Heath System

One of my most favorite weeks of the year is the week of SMASH! Not only do I have the opportunity to connect and engage with my peers; I am re-energized with all of the great content shared by senior housing industry as well as non-industry leaders. Make sure SMASH is on your calendar or you are definitely missing out!

Dean Dellaria

Corporate Director of Marketing and Sales — Liberty Senior Living

SMASH is such a unique opportunity for sales and marketing professionals to come together and collectively discuss our industry, ways we can make it better, and how we can help each other improve in the process. This is why we at FURTHER absolutely love being a part of the conversations that only SMASH can generate.

Wes Fuller

CEO & Co-Founder — FURTHER

It only took attending once to know this is a must attend conference for senior care sales & marketing. Inspiration & innovation at every turn. Sessions lead by industry professionals with up-to-date, real life information and strategies. A community of like-minded people who are passionate about those we serve.

Michelle Glass

Corporate Vice President, Senior Living and In-Home Services — Bethesda Senior Living

SMASH IS MY FAVORITE CONFERENCE OF THE YEAR! IT RIVALS MANY OF THE “NON-SENIOR LIVING” SALES AND MARKETING CONFERENCES THAT I ATTEND AND IS LEAPS AND BOUNDS AHEAD OF THE INDUSTRY-SPECIFIC CONFERENCES I’VE BEEN TO. I LOVE THAT IT IS WHOLLY DEDICATED TO SALES AND MARKETING FOR SENIOR LIVING. THE CONFERENCE IS THE RIGHT MIX OF EDUCATION AND NETWORKING. AND THAT’S NOT NETWORKING FOR THE FUN OF IT, BUT TRULY CONNECTING WITH OTHER SALES AND MARKETING PROFESSIONALS TO TALK ABOUT THE ISSUES THAT VEX US ALL.

CHRIS HARPER

VP, Communications — The Arbor Company

I always look forward to the SMASH conference and have been attending since its inception. Because of this conference I have had the ability to form peer relationships across the country, and further develop my professional skills. I’ve always enjoyed the conference sessions that are specifically targeted to address emerging trends and existing challenges in our industry. I go back every year energized with new ideas and validation of best practices. I tell everyone that I meet that if there is only one conference you can attend, that they have to come to SMASH!

Kristin Hambleton

Vice President, Sales & Marketing – Presbyterian Senior Living

SMASH brings together the best of the best in Sales and Marketing in senior living services. I’m excited to support this forward-thinking group of individuals that helps to create opportunities to connect and to expand our strategic knowledge.

Dianna Huckestein

Vice President of Sales & Marketing – Judson Services Inc

There are only two senior living industry conferences on my “must attend” list and one of them is SMASH. If my list were down to one, it would be SMASH. I’ve attended every conference since the dawn of time, and always take away valuable info. Besides the content, if you’re in senior living sales and marketing, this is your tribe. Don’t be stupid. Attend.

Dan Hutson

Vice President of Marketing – Priya Living

The SMASH Senior Marketing Sales Summit is the new “must attend” event. The opportunity to connect the world of senior living marketing with the rest of the marketing world is invaluable. While the senior care industry has embraced many of the newer strategies and tactics employed in other industries, we have generally been slow adopters. SMASH enables us to accelerate our knowledge and growth to meet the incredible changes coming to health care in general and senior services in particular.

Cindy Longfellow

VP, Business Development, Sales and Marketing — Juniper Communities

Since I came into this industry 5 years ago, SMASH has been the conference that I value most – for the learning, for its sales and marketing focus and for the chance to meet peers. The caliber of the speakers and content is top-notch.

Suzanne Nagel

Vice President of Marketing — HumanGood

Jessica Phaup

VP of Sales Strategy and Development — Sunrise Senior Living

SMASH brings together the best and the brightest in senior care sales and marketing to address strategies for adapting to a rapidly evolving healthcare landscape. The opportunities to collaborate with industry leaders will help advance our knowledge and allow us to share best practices. Together, we can set the course for success.

Hal Price

Senior Vice President, Strategic Partnerships — Aegis Therapies

It is great meeting with and learning from top marketing professionals that specialize in the senior living industry. The professionals who attend SMASH are of the highest caliber. The speakers have really interesting and diverse backgrounds, and the topics are advanced and engaging. I haven’t seen a lineup this strong and narrowly focused for professionals since I joined the industry.

Bryan Reynolds

Integrated Marketing Director — Episcopal Retirement Homes

SMASH filled the gap of the missing component which our industry so desperately needed. A conference, forum, community, as well as a network of its own created by professionals in our field who understand what sales & marketing professionals desire, is truly inspiring.

Shonia Russelle

Assistant Vice President Healthcare /Post-Acute Sales, Marketing & Communications — Otterbein Senior Lifestyle Choices

Daniel Schwartz

President – Nu Paradigm Health

SMASH is an amazing opportunity to network with colleagues and keep up with sales and marketing newest technology and trends.

Heather Terhark

VP – Ancilliary Services

The intensive focus on sales and marketing with talented peers and valuable vendors makes SMASH truly unique. Each conference I have attended I walk away with actionable strategies and tactics.

Rick Westerman

Vice President/Senior Director of Marketing and Sales, Rental Division – Life Care Services


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