Oct. 1-3, 2018 - Loews Chicago O'Hare

Advisory Board


Liz-Portrait-0314Elizabeth Bush — Senior Vice President Senior Housing Marketing and Sales — LCS

LCSIn today’s senior living and healthcare spaces, staying ahead means being innovative and strategic. It requires you to anticipate what is coming next and that is where fact-based analytics and well-grounded experience are invaluable. SMASH puts you in touch with resources to add to your knowledge base, allowing you to make good decisions that will positively impact performance.


gosselin JamisonJamison Gosselin — SVP, Marketing, Communications and Resident Enrichment — Holiday Retirement

Holiday Retirement LOGO CYMK

SMASH offers the opportunity to connect with a wide range of sales and marketing leaders and partner companies to compare and contrast our initiatives and best practices.


Dan HutsonwebDan Hutson — Chief Strategy Officer — Human Good

Human Good LogoAt last we have a conference that aspires to take us beyond the tired strategies of the past. SMASH is the senior living industry’s introduction to the technology-fueled innovative practices that are reinventing sales and marketing in other lines of business.


MarkIngramHeads 018Mark Ingram — Principal and CMO — SenioROI

SENIOROI logoIt has been awesome. A wonderful experience of specifically marketing dedicated to retirement professionals. I haven’t been to any other conferences in the 15 years I’ve been doing this that are concentrated on marketing. The mixture of for-profit and non-profit is something I don’t see at any other conference I attend. SMASH has been a huge success for us to attend.


Ledbetter PaulaPaula Ledbetter — Assistant Vice President, Marketing — Mather LifeWays

kindredThe SMASH conference is timely, informative, interactive, and gives practical tips you can put to use immediately. If you want to attend a conference (like I do) where you walk away with pages of notes and ideas to bring back and try out on your marketing strategies, this is the one! The feeling of camaraderie with other senior living marketing and sales professionals is inspiring, and the connections made at SMASH are priceless.


CindyLongfellowCropped1Cindy Longfellow — VP, Business Development, Sales and Marketing — Juniper Communities

Juniperlogo-LogoThe SMASH Senior Marketing Sales Summit is the new “must attend” event. The opportunity to connect the world of senior living marketing with the rest of the marketing world is invaluable. While the senior care industry has embraced many of the newer strategies and tactics employed in other industries, we have generally been slow adopters. SMASH enables us to accelerate our knowledge and growth to meet the incredible changes coming to health care in general and senior services in particular.


Mccloud JasonJason McCloud — Director Digital Marketing Benchmark Senior Living

SMASH has quickly become the foremost sales and marketing conference in the senior care industry. From traditional to digital, the content is chock-full of latest trends and most innovative sales and marketing strategies. This one-of-a-kind platform allows you to network and learn from industry and nationally recognized thought leaders. This is a must attend event for all sales and marketing professionals from C-Suite to community leadership teams. 


Myers KellyKelly Singleton-Myers — Senior Vice President of Sales — Sunrise Senior Living

kindredIn the words of Sunrise founder Paul Klaassen, “The best senior living has yet to be invented.” The SMASH conference brings together the best people in the industry so we may work together to better understand the wants and needs of our customer. We share innovated and strategic ideas from within the senior living industry while hearing from experts in sales and marketing from other industries; this provides great insight to drive out-of-the-box thinking. And that is how we will work to invent the best senior living experience.


FaithFaith Ott — President and Owner — Sage Age Mature Strategies

sageage.png.pagespeed.ic.jYnHTi3D5  copySMASH will be the premier event of its kind in our industry and elevates attendees to the pinnacle of evidence-based sales and marketing knowledge. By providing an exceptional professional forum for sharing the latest sales and marketing insights and innovations with experts from inside and outside of our industry, participants will be equipped with the most effective tools for achieving successful growth in our continuously evolving and increasingly competitive industry.


Hal-Price-27Hal Price — Senior Vice President, Strategic Partnerships — Aegis Therapies

AEGIS LogoSMASH brings together the best and the brightest in senior care sales and marketing to address strategies for adapting to a rapidly evolving healthcare landscape. The opportunities to collaborate with industry leaders will help advance our knowledge and allow us to share best practices. Together, we can set the course for success.


BryanreynoldsBryan Reynolds — Integrated Marketing Director — Episcopal Retirement Homes

logo-erhIt is great meeting with and learning from top marketing professionals that specialize in the senior living industry. The professionals who attend SMASH are of the highest caliber. The speakers have really interesting and diverse backgrounds, and the topics are advanced and engaging. I haven’t seen a lineup this strong and narrowly focused for professionals since I joined the industry.


Schwalm NancyNancy Schwalm — Chief Business Development Officer — VIVAGE Quality Health Partners

VIVAGE Logo ColorExcited to participate in SMASH which is designed for the critical crossroad of strategy and marketing. This is a time of great opportunity in healthcare and senior living if you have the right playbook! Taking that deeper dive into areas critical for occupancy and revenue success is greatly needed and SMASH offers an outstanding program that we need.


daniel schwartzDaniel Schwartz - Chief Operating Officer - Almost Family

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Bob-WerdanBob Werdan — Vice President Marketing & Sales — Presbyterian Homes

Presbyterian Homes Logo 2017To be a true leader in any industry, you must look outside the industry for inspiration on how to do things not only better…but altogether different. Senior’s housing and long-term care is on the threshold of unprecedented change. It’s time to look at things differently! SMASH inspires you to look at things differently.