Advisory Board

Dena Boheim — Director of Marketing — Benedictine Heath System
Jamison Gosselin — SVP, Marketing, Communications and Resident Enrichment — Holiday Retirement SMASH offers the opportunity to connect with a wide range of sales and marketing leaders and partner companies to compare and contrast our initiatives and best practices.
Chris Harper — VP, Communications — The Arbor Company
Dan Hutson — Chief Strategy Officer — Human Good At last we have a conference that aspires to take us beyond the tired strategies of the past. SMASH is the senior living industry’s introduction to the technology-fueled innovative practices that are reinventing sales and marketing in other lines of business.
Mark Ingram — Principal and CMO — SenioROI It has been awesome. A wonderful experience of specifically marketing dedicated to retirement professionals. I haven’t been to any other conferences in the 15 years I’ve been doing this that are concentrated on marketing. The mixture of for-profit and non-profit is something I don’t see at any other conference I attend. SMASH has been a huge success for us to attend.

Cindy Longfellow — VP, Business Development, Sales and Marketing — Juniper Communities The SMASH Senior Marketing Sales Summit is the new “must attend” event. The opportunity to connect the world of senior living marketing with the rest of the marketing world is invaluable. While the senior care industry has embraced many of the newer strategies and tactics employed in other industries, we have generally been slow adopters. SMASH enables us to accelerate our knowledge and growth to meet the incredible changes coming to health care in general and senior services in particular.
Kelly Singleton-Myers — Senior Vice President of Sales — Sunrise Senior Living In the words of Sunrise founder Paul Klaassen, “The best senior living has yet to be invented.” The SMASH conference brings together the best people in the industry so we may work together to better understand the wants and needs of our customer. We share innovated and strategic ideas from within the senior living industry while hearing from experts in sales and marketing from other industries; this provides great insight to drive out-of-the-box thinking. And that is how we will work to invent the best senior living experience.
Faith Ott — President and Owner — Sage Age Mature Strategies SMASH will be the premier event of its kind in our industry and elevates attendees to the pinnacle of evidence-based sales and marketing knowledge. By providing an exceptional professional forum for sharing the latest sales and marketing insights and innovations with experts from inside and outside of our industry, participants will be equipped with the most effective tools for achieving successful growth in our continuously evolving and increasingly competitive industry.
Hal Price — Senior Vice President, Strategic Partnerships — Aegis Therapies SMASH brings together the best and the brightest in senior care sales and marketing to address strategies for adapting to a rapidly evolving healthcare landscape. The opportunities to collaborate with industry leaders will help advance our knowledge and allow us to share best practices. Together, we can set the course for success.
Lola Rain — Director of Digital Media — Eskaton
Bryan Reynolds — Integrated Marketing Director — Episcopal Retirement Homes It is great meeting with and learning from top marketing professionals that specialize in the senior living industry. The professionals who attend SMASH are of the highest caliber. The speakers have really interesting and diverse backgrounds, and the topics are advanced and engaging. I haven’t seen a lineup this strong and narrowly focused for professionals since I joined the industry.
Shonia Russelle — Assistant Vice President Healthcare /Post-Acute Sales, Marketing & Communications — Otterbein Senior Lifestyle Choices SMASH filled the gap of the missing component which our industry so desperately needed. A conference, forum, community, as well as a network of its own created by professionals in our field who understand what sales & marketing professionals desire, is truly inspiring.
Daniel Schwartz - Chief Operating Officer - Almost Family .
Craig Simons — Director of Digital Marketing — Benchmark Senior Living
Heather Terhark — VP of Ancillary Services, Director Sales and Marketing — VIVAGE SMASH provides innovative strategies and solutions for today's Senior Care providers that will help position us for future market share and growth. The opportunity to learn from other forward-thinking leaders is so crucial to the long-term success of all organizations. SMASH gives you the ability to connect and network with other organizations and partners specifically focused on Sales and Marketing. SMASH is the pinnacle conference for all Senior Care providers.
Bob Werdan — Vice President Marketing & Sales — Presbyterian Homes To be a true leader in any industry, you must look outside the industry for inspiration on how to do things not only better…but altogether different. Senior’s housing and long-term care is on the threshold of unprecedented change. It’s time to look at things differently! SMASH inspires you to look at things differently.