Advisory Board

Rod Bailey - Senior Vice President Marketing & Sales - Beatitudes Campus Entirely focused on senior care marketing and sales information. Not being an after-thought, makes the content outstanding!
Dena Boheim — Director of Marketing — Benedictine Heath System I love SMASH! To finally have a conference that focuses on exactly what I do day-in and day-out is amazing and my team thinks so too. Sales, digital, traditional marketing, it's all here. And the opportunity to connect with individuals who are in roles similar to me is invaluable. If you can only attend one conference, SMASH should without a question rise to the top of your list.
Chris Harper — VP, Communications — The Arbor Company SMASH is my favorite conference of the year! It rivals many of the “non-senior living” sales and marketing conferences that I attend and is leaps and bounds ahead of the industry-specific conferences I’ve been to. I love that it is wholly dedicated to sales and marketing for senior living. The conference is the right mix of education and networking. And that’s not networking for the fun of it, but truly connecting with other sales and marketing professionals to talk about the issues that vex us all.
Kristin Hambleton, Vice President, Sales & Marketing - Presbyterian Senior Living I always look forward to the SMASH conference and have been attending since its inception. Because of this conference I have had the ability to form peer relationships across the country, and further develop my professional skills. I’ve always enjoyed the conference sessions that are specifically targeted to address emerging trends and existing challenges in our industry. I go back every year energized with new ideas and validation of best practices. I tell everyone that I meet that if there is only one conference you can attend, that they have to come to SMASH!
Dan Hutson, Vice President, Marketing - Clairborne Senior Living There are only two senior living industry conferences on my “must attend” list and one of them is SMASH. If my list were down to one, it would be SMASH. I’ve attended every conference since the dawn of time, and always take away valuable info. Besides the content, if you’re in senior living sales and marketing, this is your tribe. Don’t be stupid. Attend.
Cindy Longfellow — VP, Business Development, Sales and Marketing — Juniper Communities The SMASH Senior Marketing Sales Summit is the new “must attend” event. The opportunity to connect the world of senior living marketing with the rest of the marketing world is invaluable. While the senior care industry has embraced many of the newer strategies and tactics employed in other industries, we have generally been slow adopters. SMASH enables us to accelerate our knowledge and growth to meet the incredible changes coming to health care in general and senior services in particular.
Jason McCloud — Senior Director, Sales Optimization — Brookdale The sole focus on actionable digital and marketing strategies and tactics. There’s no other conference in senior care that focuses on this particular information, specifically for senior care.
Jessica Phaup, Vice President of Sales - Sunrise Senior Living SMASH is a must attend event for industry leaders who want to learn forward looking ideas for connecting with senior living customers. The subject matter is packed with creative approaches and solutions to enhancing sales and marketing efforts beyond the norm. The content is rich with best practices from inside an outside of the industry and attendees are sure to feel inspired and re-energized.
Hal Price — Senior Vice President, Strategic Partnerships — Aegis Therapies SMASH brings together the best and the brightest in senior care sales and marketing to address strategies for adapting to a rapidly evolving healthcare landscape. The opportunities to collaborate with industry leaders will help advance our knowledge and allow us to share best practices. Together, we can set the course for success.
Bryan Reynolds — Integrated Marketing Director — Episcopal Retirement Homes It is great meeting with and learning from top marketing professionals that specialize in the senior living industry. The professionals who attend SMASH are of the highest caliber. The speakers have really interesting and diverse backgrounds, and the topics are advanced and engaging. I haven’t seen a lineup this strong and narrowly focused for professionals since I joined the industry.
Shonia Russelle — Assistant Vice President Healthcare /Post-Acute Sales, Marketing & Communications — Otterbein Senior Lifestyle Choices SMASH filled the gap of the missing component which our industry so desperately needed. A conference, forum, community, as well as a network of its own created by professionals in our field who understand what sales & marketing professionals desire, is truly inspiring.
Daniel Schwartz - Chief Operating Officer For the last 7 years, SMASH has created the perfect blend of content, connections and collaboration to bring Senior Housing to the next iteration. To hear and see topics experts across the spectrum of sales and marketing, the core of any business, has been tremendously helpful in our successful operation.
Heather Terhark - VP of Ancilliary Services
Bob Werdan - Vice President, Marketing and Sales - Presbyterian Homes To hear Ideas and insights from outside the industry, with the added bonus of critical conversations with my peers is unequaled.
Rick Westerman - Vice President/Senior Director of Marketing and Sales, Rental Division - Life Care Services The intensive focus on sales and marketing with talented peers and valuable vendors makes SMASH truly unique. Each conference I have attended I walk away with actionable strategies and tactics.